The Problem
Not everyone is in the market for a new home. How do you identify those that are, and how do you convince them that Signature Homes is the builder to choose when looking to move the family into a new community?

The Idea
We marketed to only those individuals whose current homes were for sale in MLS, thus ensuring that our audience, was in fact in the market for a new home. We featured the lifestyle and comfort that Signature developments embody in the marketing materials, not floor plans or architecture.

The Results
Signature enjoyed a 20% spike in traffic and an even better experience in sales in October 2009, not known as a traditionally strong month for new home sales.