The Challenge
The Regions Charity Classic needed to convey that despite economically trying times, charitable responsibility and community reinvestment must continue.

The Idea
By focusing the creative on community and the charitable benefits of the tournament, we branded the 2009 Regions Charity Classic as a landmark community event that allows fans to see great golf AND feel good about supporting charities in need.

The Results
The Regions Charity Classic was able to build on its legacy of over $10 million dollars dispersed to Alabama charities over the life of the tournament. A record in every sense of the word.