The Challenge
How do you de-institutionalize a financial institution and make it personal again? What makes one financial institution different from the next? What are the benefits of joining a locally based, member-owned credit union vs. a Fortune 500 mega-bank?

The Idea
By Depicting actual customers and how banking with Legacy has improved their standard of living and allowed them the luxury of having one less thing to worry about, we accentuated the safety and security of their money at Legacy. We also focused on the fact that Legacy is locally based and member-owned and not susceptible to the pitfalls of bad investments, loan practices or foreign markets.

The Results
Legacy continues to experience unprecedented growth and rave reviews from its members in a time of financial unrest and uncertainty among many other non-member owned financial institutions.