The Problem
No one was aware that CVS/pharmacy was the new title sponsor for the CVS/pharmacy LPGA Challenge.

The Idea
In less than two weeks, we concepted and executed a television commercial that made the title sponsor the star of the spot.

The Results
Awareness of CVS/pharmacy’s sponsorship increased as well as the gate at the tournament. Commercial won “Best of Show” at Tournament Owner’s Association, Gold Driver Awards show.